Is your website content working for you or against you?

Today's websites must grab attention from two audiences: your potential clients AND search engines.

The problem?

They both like different things.


  • Likes SEO and keywordsnot too many, but not too few                        
  • Likes lots of content                                    
  • Does not make judgements about grammar or writing style   
  • Is not looking for marketing messages or reasons to buy          


  • Have no interest in SEO or keywords
  • Like easy-to-read content
  • Make judgements about your professionalism when they see poor grammar or careless writing
  • Look for strong marketing messages that compel them to buy

You can strike the right balance!


Find out how your website is performing in the battle for Google and clients.
Get your unique website score, comments and tips for improving:

1. SEO
2. Content quality                                                                                         
3. Grammar and writing style
4. Effective marketing messages and call to action

Order your Website Impact Report today!

What Clients Say

Karen did an outstanding job rewriting the copy for my Industrie Images website. During my interview, Karen set a relaxed mood and yet kept it very professional, which helped me talk about the things that mattered most for the content of the site. Karen also has an excellent understanding of "key words", which are vital for SEO and ranking of websites on Google. I can highly recommend Karen as a copywriter, whether you own a small business or larger company.

Glenn Zocher

Writers’ Corner

Keyword rich content?

Jun 22 2015
Writing good copy is an art. It is an art that turns browsers into buyers. In today's competitive online world, there is also an element of ...

Watch out for these common writing mistakes!

Jun 18 2015
Send your pet grammar hates to us and we'll add them to the list. Struggling with apostrophes? Confused about spelling words that sound ...